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Business Spotlight

Goldilocks

Updated January 30, 2013

Proclamation presented November 22, 2010 to Goldilocks at Cerritos City Council Chambers.

Goldilocks exterior

The story of Goldilocks bakery began in 1966 in a small town in the Philippines where two sisters and their sister-in-law opened their first bakeshop from the family kitchen. At the suggestion of another sister they chose Goldilocks as the name of their new business because the fairy tale character seemed to suggest luck. On the first day of operation, all Goldilocks products sold out. Goldilocks' Brazo de Mercedes (creme-filled log cakes), Sansrival (a cashew and rich butter cream layer cake), marble and butter slices, among other goodies, were sold just as fast as they could bake them.

In 1976, Manuel and Teresa Leelin, with their children Mendrei, Menard, Carmela and Mendrei's wife Cecile, opened the first Goldilocks store in the United States. It was located in Artesia, CA and relocated to Cerritos in December 2001. With its emphasis on providing premium cakes and pastries, Goldilocks quickly became a popular venue for traditional Filipino cuisine and beverages.

“We want our customers to know that we are thoroughly committed to maintaining the highest quality standards and delicious taste that Goldilocks products are known for. It is our goal to make our products always affordable to more customers and to give them the best value for their money.”
—Menard Leelin, Los Angeles County Director of Operations

To date, Goldilocks has 22 stores and restaurants in the United States and Canada, and has become a popular destination for anyone craving authentic Filipino food and pastries. The Goldilocks flagship store in Los Angeles County is located at 11489 South St., Cerritos, CA 90703. For more information, contact Goldilocks at (562) 924-5990, or (888) 54-GOLDI. You can also visit their website at goldilocks-usa.com or follow them on Facebook and Twitter.

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